CONSULTANCY SERVICES

Efficiency of commercial activity...

	Consultancy in the area of raising the efficiency of commercial activity
	Analysis and restructuring of the trade activity: • oдит на моментното състояние; • audit on the current state; • modeling and plans’ development for restructuring; • assisting the migration to the new model of functioning of the organization; • efficiency assessment of the transformation; Pre-sale preparation: • current portfolio analysis; • market segmentation and positioning; • marketing preparation, branding, media advertising of goods and services; • procedure and instructions development of the marketing process management; • information servicing of the marketing process. Customer relationships management (CRM): • analysis and structuring of customers’ bases; • development of CRM scenarios; • training of the trade staff; • assisted application of good practices in the CRM. Expenditure management in the commercial activity: • assessment and structuring of the commercial activity’s expenditure; • approaches to restructuring and efficiency raising; • preparation and migration to e-commerce; Strategic planning and development: • marketing and product researches; • preparation of company development strategies; • elaboration of investment projects; • outsourcing of projects for new products and decisions development. Commercial representation/mediation: • managerial consultancy regarding the commercial activity; • complete or partial outsourcing of the commercial activity; • management of projects for commercial networks development;

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